Monthly Archives: April 2014

9 Things Great Leaders Say Every Day

1. This is the situation.

2. Here is the plan.

3. What do you need?

4. Tell me more.

5. Remember our values.

6. I trust you.

7. You can count on me.

8. We can do better.

9. Let's celebrate!

from: http://www.inc.com/bill-murphy-jr/9-things-great-leaders-say-every-day.html

1. This is the situation.

People want to know what's going on. Odds are, they'll find out anyway, or worse, fill in the gaps with conjecture. When you keep important things excessively close, you sap morale, rob yourself of your team's insights, and make people feel undervalued. Sound crazy to let them in on everything? Walmart founder Sam Walton did it for decades, and he did okay.

2. Here is the plan.

A leader is supposed to lead. People will offer great suggestions, especially if you're saying and doing everything else on this list, but you need to be able to make decisions and stand behind them. Your team needs to know where you're trying to take them, and how. Also, don't forget the crucial corollary: You need to be able to say “no,” especially to moves that would be inconsistent with your plan.

3. What do you need?

This is crucial for two reasons. First, people need to know that you care about them on personal and professional levels, and that you want them to succeed. Second, if you've put together a great plan, you need to leverage every person's abilities to the maximum extent possible. If they are not able to give it their all, you want to know why.

4. Tell me more.

Let people know you're more interested in finding good answers than hearing yourself speak. Give others implicit permission to share their opinions–or heck, invite them explicitly, if you have to. Staying quiet is an invitation for others to offer ideas and insights.

5. Remember our values.

You can't possibly stare over the shoulder of every person making decisions that affect your organization, but you can remind them to make choices that the rest of their team will be proud of. Reminding people of your values requires, of course, that you can actually articulate shared values.

6. I trust you.

If you can't trust the people on your team, then they shouldn't be on your team. You need to trust their integrity, their judgment, their confidence and their passion–and you need to ensure that they understand how much you depend on them.

7. You can count on me.

The flip side of that last point is true as well. If your team can't trust you, they shouldn't do you the great honor of letting you lead them. So tell them you've got their back, and then work like hell to fulfill the promises you make.

8. We can do better.

One of the toughest, most crucial parts of leadership is to push your team to a higher standardthan they might set for themselves. That means congratulating them when they do well, but also not coddling them when they don't live up to their potential. It also means admitting when you fail to live up to those standards, too.

9. Let's celebrate!

Don't create a culture in which the only reward for great work is more work. Instead, make it a practice to celebrate your wins, both large and small. This can mean big parties and bonuses, but it can be just as important to call people out for great work and congratulate them for their milestones–both professional and personal.

17 Methods for Promoting Your New Piece of Content

A few great tips for content marketers.

1. Ask an Influencer for a Killer Quote

2. Create 20+ Snippets for Mega Sharing on Social Media

SEMrush pulled out a statistic for their snippet in this tweet.

A piece of content should produce 20+ snippets that you can share on social media. A snippet can be any of the following:

  • Variations of the title
  • Short statements from the content
  • Short quotes from the content
  • Statistics from the content
  • And much more

Go into your content and pull out at least 20 snippets. Then share the snippets on social media over the next several weeks or even months.

3. Mention Your Expert Sources When Sharing

4. Email Your Sources So They Read, Share, and Link to Your Content

5. Direct Message Influencers on LinkedIn So They Read, Share, and Link to the Content

6. Contact People Who Have Shared Similar Content

7. Contact People Who Have Linked to Similar Content

8. Turn the Content into a Video to Appeal to a Totally Different Audience

17 Advanced Methods for Promoting Your New Piece of Content

9. Turn the Content into a Slide Deck to Attract another Audience

10. Turn the Content into a .pdf

11. Add a Link to Your New Content from Your Most Popular Archived Content

12. Submit to Content Communities

13. Promote the Content on StumbleUpon’s Paid Discovery Service

14. Create Content Ads on Outbrain

15. Turn Your Content into a Killer Magazine on Flipboard

16. Publish Snippets on Sulia to Share with Millions

17. Share the Content on Your Tumblr Feed

http://blog.kissmetrics.com/17-advanced-methods/

 

17 Methods for Promoting Your New Piece of