The first piece of advice is to find something that already sells.

This reduces the risk of making something no-one wants. That would waste time & money.

The task is to …

Find a product

• With a website already getting 50K visits / month
• Majority of site traffic coming from ads
• You can find a local supplier for
• That is habit forming
• That ideally is not unhealthy [criteria added by me]

So here is a quick brainstorm of products:

• Kid’s school lunch items
  • [^^ because it’s used every week day]
  • Muesli bars
  • Dehydrated fruit [sultanas, apricots, etc]
  • Protein Balls
  • (p)Re-hydrated meals: Oats, pasta, rice

• Snacks
  • [that aren’t too unhealthy]
  • Sugar free sweets & lollies
  • Low sugar & Keto biscuits
  • Keto chocolate
  • Healthy Milkshakes / Protein
  • Nuts + Seeds
  • Vege Chips / crispbread

• Health related things
  • Vitamins
  • Dental products [toothpaste, mouthwash, etc]
  • Soaps
  • Creams, moisturisers, etc.
  • Cotton buds, makeup pads, etc
  • Makeup

• Other Household Staples
  • Deodorant
  • Toilet paper, tissues
  • Sauces, hot sauce, cooking oils, truffle oil
  • Spreads, jams, honey, nut butter

Time to do a quick Google Search…

Example 1

$5 per bar! And it’s sold out.

SimilarWeb says <5K visits / month

Traffic too low!

Example 2

After about 30 minutes going between supermarket websites and Facebook Ad Library, I found KIND Snacks.

Holy cow! A billion dollar muesli bar company!
Surely that’s not right.

The traffic meets the requirement.

This Brand Has Some Cool Messaging

kinder to our bodies

kinder to our communities

kinder to our planet

Paid traffic is a bit low!

The muesli bar market feels saturated.

This page is a work in progress.

Want to help me find a product to sell? 🙂

Some candidates

Oats Overnight -Easy Breakfast Oats – 325K visits – 43% Paid

Huel – Ready made meals – 1.7m visits – 20% paid

Go Macro – Museli Bars – 100K visits – 20% Paid

Healthy Product Notes

A few of the products had the following characteristics. Any one could be a Unique Selling Proposition (USP) for a product.

• Happy tummies
• All natural + Organic
• Aussie made / Locally made
• Quality / ISO
• Nutritionally balanced
• Real food / Whole food
• Probiotics
• High fibre
• 5 star health rating
• Source of protein
• Suitable for kids aged 2+
• No gluten, wheat or yeast
• No nuts
• No dates
• No refined sugar, artificial sweeteners or sugar alcohols
• No artificial preservatives, colours or flavours
• No palm oil
• No soy
• No GMOs
• Quinoa, amaranth, flax seeds, chia seeds, collagen
• Kosher / Halal
• Resealable bag
• Perfect for gifting

Nice package labelling the good ingredients